At World Food India 2025, Haribol—an ISKCON-inspired “conscious food” brand—showcased its Satvik nutrition line and Ahimsa dairy offerings. CEO Yachneet Pushkarna, along with UNEP Faith for Earth counsellor Gaurang Das, engaged with Union Food Processing Minister Chirag Paswan in a roundtable on sustainable food ecosystems and rural empowerment. Haribol’s displays included live demos of traditional water milling and Bilona ghee production along with IoT and AI traceability models, reinforcing its theme of blending heritage with innovation. The brand cited the recent GST relief on dairy and ghee as a “game changer” that enhances consumer access to premium ethical products.
Industry Insights
Haribol’s participation at the global stage signals the rising momentum of niche, value-driven dairy models rooted in ethics, traceability, and sustainability. While large co-ops and processors focus on scale, brands like Haribol cater to growing consumer segments that demand transparency, cruelty-free sourcing, and wellness integrations (Satvik, Ahimsa). Their callout to GST reforms signals that policy shifts—if passed through—can unlock access and affordability for premium dairy lines. For policymakers, Haribol’s narrative underlines a shift: modern dairy is not just about volume, but values, data, and consumer trust.
Source : Dairynews7x7 Sep 29th 2025