Three childhood friends have turned a passion for pure dairy into Gopalak Farms, a premium direct-to-consumer (D2C) dairy and wellness brand specialising in authentic A2 bilona ghee using traditional Vedic methods. Since its full commercial launch in September 2025, the startup has already generated ₹36 lakhs in revenue in just six months — a strong start for a bootstrapped agrifood venture.
Founders & Origin:
The enterprise was founded by Rishabh Jain, Ddipesh Kataria, and Mitali Thakur, childhood friends from Gurgaon who reunited in mid-2024 after diverse careers — ranging from law and banking to family business — to build a farm-to-table dairy brand rooted in India’s civilisational food heritage.
Vertical Integration & Model:
Gopalak Farms operates a vertically integrated model, leveraging a 20-acre certified organic farm in Alwar, Rajasthan. The founders pooled ₹20 lakhs in personal savings to pilot their business in late 2024 before incorporating as Wild Organicals Private Limited and going fully commercial in late 2025.
Flagship Product & Pricing:
The brand’s core product is A2 bilona ghee, made via the 5,000-year-old bilona process, where milk from hormone-free, grass-fed Gir cows is cultured into dahi and hand-churned in small batches, retaining probiotics, omega-3 fatty acids and traditional aroma.
• A2 Gir cow ghee: ₹2,349 per litre
• A2 buffalo ghee: ₹1,599 per litre
This handcrafted approach contrasts sharply with industrial ghee, which often uses shortcuts and large-scale processing that dilute nutritional value and authenticity — a key market opportunity in the expanding wellness food segment.
Product Expansion:
Beyond ghee, Gopalak Farms offers unprocessed honeys (e.g., wild forest honey from Spiti at ₹499/500 g and tulsi honey at ₹599/500 g) and cold-pressed edible oils (groundnut ₹459/litre, sesame ₹699/litre, mustard ₹319–₹429/litre), as well as organic jaggery and artisanal pickles — all ethically sourced to support fair wages and farm communities.
Market Traction:
The D2C brand serves over 4,500 customers pan-India, with a 90 % repeat purchase rate, validating strong consumer demand for premium, transparent dairy products. The founders are now targeting a ₹50 lakhs revenue goal for FY 2025–26.
Challenges & Strategy:
Operating without external funding, Gopalak Farms has focused on lean marketing, social media engagement, community farm tours, and a strong emphasis on product education to justify premium pricing in a competitive natural foods market.
Future Roadmap:
Looking ahead, the founders plan to expand into A2 paneer and milk offerings, and eye exports to the Middle East and North America to tap into global demand for authentic Indian dairy. Strategic partnerships and investment may be considered to accelerate growth while maintaining their farm-to-table ethos.
Source : DAirynews7x7 Feb 22nd 2026 Read full story here
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