Jayen Mehta, Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF), has been nominated as a member of the Board of the India Brand Equity Foundation (IBEF). IBEF is a government-supported trust under the Ministry of Commerce & Industry, tasked with promoting “Brand India” and showcasing Indian products, including agro & dairy, on the global stage. Mehta expressed gratitude for the opportunity to contribute to India’s international branding efforts via his role.
Industry Insights
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This appointment strengthens the linkage between India’s largest dairy cooperative (Amul/GCMMF) and national branding efforts, especially in global markets for dairy and agri-products.
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Mehta’s presence on the IBEF board gives the dairy sector a voice in shaping how Indian dairy is marketed abroad—potentially influencing export narratives, standards, and brand positioning.
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It also signals government recognition of dairy’s strategic potential in India’s “Make in India” and agri-export agendas, possibly paving the way for greater support to cooperatives in branding, quality assurance, and international market access.
Source : Dairynews7x7 Sep 29th 2025