McKinsey & Company’s seventh annual U.S. Dairy Leadership Survey, conducted in late 2024 with over 100 industry executives, reveals a sector under pressure yet hopeful for 2025. Key challenges include reduced herd sizes, inflation, labor shortages, and the emergence of avian influenza in North American cows in March 2024. Additionally, shifting international trade policies have introduced further uncertainties.
Despite these hurdles, consumer demand remains robust. Domestic consumption of natural cheese and butter increased by 1.5% and 5.8%, respectively, from 2023 to 2024. Approximately 80% of surveyed leaders anticipate volume growth exceeding 3% over the next three years, indicating strong market confidence.
Strategic priorities have shifted notably. Cost management has become the top concern, cited by about 70% of respondents, followed closely by talent acquisition and retention (68%) and volume growth (55%). The importance of artificial intelligence (AI) has surged, with 54% of companies integrating AI into areas like pricing, manufacturing optimization, and supply chain management. In contrast, sustainability has declined as a top-three priority, dropping from 44% in 2023 to 12% in 2024, though 84% of companies continue to invest in sustainability initiatives, primarily driven by customer demand.
Industry Insight:
The U.S. dairy industry is navigating a complex landscape marked by operational challenges and evolving consumer preferences. While cost control and talent management are immediate concerns, the increasing adoption of AI technologies presents opportunities for efficiency and innovation. Sustainability, though less prioritized, remains integral to meeting customer expectations and ensuring long-term viability.
Source : Dairynews7x7 May 28th 2025 Mckinsey