Best Business Tips for FMCG Companies
Fast Moving Consumer Goods (FMCG) companies are typically involved in the production, distribution, and marketing of a wide range of consumer products that are sold quickly and at a relatively low cost. These products include items like food and beverages, personal care products, cleaning products, and more. Running a successful Fast Moving Consumer Goods (FMCG) company…
Amul makes a splash in New York’s Times Square
Through a new campaign, the brand wants a larger slice of the global dairy market Times Square is one of the most iconic places in New York City and is a huge tourist attraction. On a busy day, at least half a million cross the location. Housed in midtown Manhattan, it is a big attraction…
MNS workers vandalize milk centre, assault three
Kolhapur: The workers of the Maharashtra Navnirman Sena, demanding a roll back of cow milk procurement price cut , vandalized Gokul Dairy’s cooling centre at Bidri-Borawade, in Kolhapur’s Kagal tehsil, on Saturday. They broke the windows and damaged the table of the branch head. Three employees of Gokul were injured. A case has been registered…
Will Aavin’s price be increased in Tamil Nadu ?
Reportedly Karnataka’s Nandini Milk Company is planning to expand its business in tamil Nadu and has created a stir. Milk and milk products are sold under the name Nandini on behalf of the karnataka Milk Cooperative. Like Aavin in Tamilnadu, Amul in Gujarat, Nandini in Karnataka. During the last karnataka state assembly elections, the campaign to save Nandini was heavily promoted. The reason is that…
Amul takes a comical detour in new ads; asks you to ‘be more milk’
The brand has unveiled two TVCs, both drawing peculiar parallels between milk, honesty, and comfort. Amul is asking you to be more milk. What does that even mean? The brand’s new campaign, titled ‘Be More Milk’, is drawing circles around milk, honesty, and comfort. https://youtu.be/bJTiyRQ53y4 In a pair of ad films, Amul has ingeniously explored…
India seeks greener pastures for its milk
Milk production in India is set to soar. India is expected to produce over 25 per cent of the world’s milk by next year, and by 2047, this is likely to rise to 50 per cent, according to Ramesh Chand, a member of the think-tank NITI Aayog. Highlighting India’s expanding milk production, which is steadily…
Indian cricketer Yuvraj Singh invests in dairy start-up Greto
Former India international cricketer Yuvraj Singh has invested an undisclosed amount into the local dairy start-up Greto. The ice cream, yogurt and snacks company is owned by Gurugram-based start-up Mahu Tasty Foods which was launched in March. Singh has become a stakeholder in the company, which is still actively seeking more funding. He will also…
Dairy farmer, father test positive for brucellosis in Kerala’s
A dairy farmer and his father in Vembayam, Thiruvananthapuram, have contracted brucellosis, a bacterial infection transmitted from animals to humans. The son initially developed symptoms such as high fever, an elevated platelet count, and facial swelling, and his father also experienced similar symptoms later. Both tested positive for brucellosis in a private laboratory in Thiruvananthapuram….
No bid to monopolise-Jayen Mehta on Nandini-Aavin row
Amul, which recently faced a political backlash in Karnataka and Tamil Nadu for trying to sell dairy products in these states, said on Tuesday that there was “no attempt to monopolise or dominate” the local milk cooperative brands like Nandini and Aavin. Jayen Mehta, in charge managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF) — an…
Sri Lanka takes Amul’s help to achieve self-sufficiency in dairy
The well-established and successful Amul model of dairy development through co-operatives is being exported to other countries across the world and crisis-hit Sri Lanka is set to be a beneficiary of this. A joint venture agreement has been signed between India’s National Dairy Development Board, Gujarat Cooperative Milk Marketing Federation and Cargills of Sri Lanka…