Cola, beverage & dairy firms eye 25% growth this summer

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Capitalising on the soaring temperature, FMCG firms selling juices, fizz drinks, ice creams and milk-based beverages, including Parle Agro, ITC Foods, Mother Dairy, Coca-Cola, and Rasna have ramped up the production and stocks of low-unit packs (between Rs 5- Rs 10) to drive consumption and volume growth. After a tepid 2023 due to a weak…

Mamta Jaisi Shudh, Maa Jaisi Mamta” Mother Dairy, Maa Jaisi

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Celebrating the universal values of love, care, emotion and compassion embodied by mothers, India’s leading dairy brand Mother Dairy is all set to roll out its brand anthem and campaign in its latest communication headlined under “Mamta Jaisi Shudh, Maa Jaisi Mamta” Mother Dairy, Maa Jaisi. The Brand Film can be viewed here Penned by eminent…

Boom in dairy business as summer advances in Odisha

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With the severe heatwave showing no signs of relenting anytime soon, the demand for refreshing beverages like lassi and buttermilk has surged across the state leading to a significant uptick in the businesses of dairy shops and firms. The heatwave since the beginning of April has made dairy products a go-to choice for consumers. This…

How Indian Dairytech Startups Are Spearheading White Revolution 2.0 In India

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SUMMARY Indian dairytech startups are combating age-old issues of poor quality feed, substandard animal healthcare, and poor disease management The Indian dairy startup landscape has evolved on the back of new-age platforms taking over legacy brands like Amul, Mother Dairy and others through retail channels Ranging from using IoT (Internet of Things) devices to leveraging…

Shyam Benegal’s Manthan starring Smita Patil to premiere at Cannes Film Festival 2024

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Film Heritage Foundation, a not-for-profit organization founded by filmmaker and archivist Shivendra Singh Dungarpur has joined hands with Gujarat Milk Marketing Federation Ltd. to restore veteran Indian filmmaker Shyam Benegal’s national award-winning film Manthan which starred the late iconic film actress, Smita Patil. The 4K restoration of the 1976 film has been selected for the official red-carpet…

Aavin struggles to maintain normal milk procurement level

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The Tiruchi District Cooperative Milk Producers’ Union, which sells milk under Aavin brand, is struggling to maintain normal level of milk procurement because of hot and extreme dry weather. Tiruchi is an important milk procurement centre for the Tamil Nadu Cooperative Milk Producers’ Federation Ltd. The union, which operates in Tiruchi, Ariyalur and Perambalur districts,…

Amul celebrates women-dairy farmers with an empowerment mission

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In an initiative to recognize the heroes of rural India, Amul presents ‘Floating Stories,’ a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their lives. Floating Stories is an exhibition of photostories that were printed on the milk of financially and socially successful Amul-women-dairy farmers. This approach serves as…

Purabi Dairy clocks 28% growth Rs. 262 crore turnover in FY 23-24

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West Assam Milk Producers’ Co-operative Union Ltd. (WAMUL), popularly known as Purabi Dairy, achieved a significant milestone in empowering Assam’s rural economy. The dairy cooperative recorded a remarkable 28 per cent growth in the last financial year, with a turnover exceeding Rs. 262 crore. Purabi Dairy witnessed a surge in standardized milk sales by over 20…

India’s milk production could reach 300 Billion Litrs by 2030

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India contributes to over 25% of global dairy production and has consistently held the top position as the world’s largest milk producer since 1997. In FY23, the country produced around 231 million tonnes of milk, registering a growth rate of 6% CAGR over the period. past decade. A report by NITI Aayog predicts that the…