EFTA countries focus on green tech in trade deal with India; dairy, agri out of ambit

With a historic trade deal signed between India the European Free Trade Association (EFTA), all member countries are looking to deepen trade links and benefits for respective citizens and companies. India is expected to get $100 billion in investment from the EFTA countries in the next 15 years under the Trade and Economic Partnership Agreement…
Krishna Milk Union goes big with launch of second unit

The Krishna Milk Union (KMU), popularly known for its brand Vijaya Dairy, has recently launched its second unit at Veeravalli village in Bapulapadu mandal of Krishna district. The new unit produces about 3 lakh litres of milk and 1 lakh litres of curd daily. Speaking to The Hindu, KMU chairman Chalasani Anjaneyulu says that the KMU…
Kerala LSG Minister urges Milma to use reusable cover

Minister for Excise and Local Self-Governments (LSG) M.B. Rajesh has urged the Kerala Cooperative Milk Marketing Federation (Milma) to shift to reusable covers. “Plastics that cannot be reused or recycled are the biggest challenge in environment conservation,” said Mr. Rajesh. “Milma can be a model. The responsibility of plastic waste is not with the consumer…
Increased MSP on milk: Himachal Government promoting economic activities in rural areas

Hilly terrains of Himachal Pradesh present many restrictions on farming activities in the state as there is lesser availability of cultivable land. Agriculturists of the state fall in the category of small farmers because of availability of a handful of cultivable land, that too in distant area and in patches. Therefore, it becomes necessary for…
Varun Beverages to expand capacities of juices, value-added dairy items in 2024

Varun Beverages, leading bottler of beverage major PepsiCo, is expanding its production capacities in the juices and value-added dairy products segments in 2024, according to the latest annual report of the company. Besides, Varun Beverages Ltd (VBL) is strengthening its distribution network and chilling infrastructure, which is essential to enhance presence in the existing and…
Why is Amul bullish about its cheese offerings all of a sudden?

The brand has unveiled two ad films calling out companies that serve ‘fake cheese’, at a time when McDonald’s is dealing with a cheese controversy of its own. https://youtu.be/r_QSsUPphZA Amul has embarked on an assertive advertising campaign aimed at highlighting the authenticity of its cheese offerings amidst conversations about counterfeit cheese products in the market….
India simply not open to a dairy deal, says analyst

A former Indian trade official has used a cricketing analogy to downplay New Zealand’s chances of achieving dairy market access gains from free trade talks with his country. “A good exchange would be if India opens dairy but Kane Williamson starts playing cricket for India,” said Abhijit Das, a former trade negotiator and head of…
PM launches ‘Bharat Pashudhan’-for livestock traceability

The Prime Minister dedicated to the nation ‘Bharat Pashudhan’ – a digital database for livestock animals in the country. Developed under the National Digital Livestock Mission (NDLM), ‘Bharat Pashudhan’ utilizes a unique 12-digit Tag ID allocated to each livestock animal. Under the project, out of an estimated 30.5 crore bovines, about 29.6 crore have already…
Heritage Foods Bets on Premium Dairy Play

The second-largest FMCG firm on The Next 500 list focuses on value-added products such as curd, paneer, cheese and cold coffee to cash in on a growing industry. INDIA IS THE WORLD’S largest milk producer, accounting for 24% of global production. The domestic dairy sector has seen a paradigm shift in recent times, with a surge…
How to bring about White Revolution 2.0

The new NSSO data reveals that milk is the food item Indians are spending the most on. To sustain high consumer demand and ensure a good income for farmers, focus needs to shift from hiking procurement prices to lowering production costs at the farm-gate. Based on the most recent Household Consumption Expenditure Survey (HCES) for 2022-23, milk has…