Team Sponsorships: Amul’s Jayen Mehta on Reaching the Young Audience
Sponsoring a cricket team is the easiest way to reach out to a young audience, feels global dairy brand Amul which is sponsoring three teams during the ongoing ICC Men’s T20 World Cup, which includes South Africa, the USA and Sri Lanka “We wanted to associate our brand with a sport. There were two ways…
NDDB, TERI, and SRDI Ink MoU to Boost Rural Livelihoods & Sustainability
The National Dairy Development Board (NDDB), The Energy and Resources Institute (TERI) and the Suzuki R&D Center India Pvt. Ltd (SRDI) signed a Memorandum of Understanding (MoU) to collectively advance initiatives in renewable energy, circular economy, rural development and waste management. This collaboration aims to improve rural livelihoods by assisting stakeholders in generating carbon credits…
WHO confirms human case of bird flu in India
(Reuters)-The World Health Organization on Tuesday said a case of human infection with bird flu caused by the H9N2 virus was detected in a four-year-old child in the eastern Indian state of West Bengal. The patient was admitted to the pediatric intensive care unit (ICU) of a local hospital due to persistent severe respiratory issues,…
Will Take To Streets If Dairy Farmers Don’t Get Subsidy”: Sharad Pawar
NCP (SP) president Sharad Pawar on Wednesday warned of agitation if the Maharashtra government did not provide subsidy to milk producers. He was speaking during a visit to drought-affected villages in Indapur tehsil of Pune district. “If the government failed to provide subsidy to dairy farmers, we will take to the streets,” he said. The…
Non-bovine milk could be the future for better nutrition: Experts
Scientists believe that the milk of non-bovine species, such as goats, sheep, camels, donkeys, yaks, etc., which possess numerous therapeutic properties and are proliferating in India, needs to be explored to improve human nutrition and health. Due to its therapeutic, insulin and low-lactose properties with cheap farming compared to cattle, experts and scientists of the…
Verka hikes milk purchase price by ₹10 per kg of fat
The buffalo milk price has been increased from ₹810 per kg of fat to ₹820 per kg. The cow milk price has been increased from ₹770 per kg fat to ₹780 per kg. Milkfed has increased the purchase price of milk by ₹10 per kg of fat. Ludhiana plant general manager Surjit Singh Bhadour said that…
Ice Cream Brand Hocco’s Valued at INR 600 Cr With Backing From Chona Family, Sauce.vc
SUMMARYHocco has reportedly raised INR 100 Cr ($12 Mn) in a fresh funding round The funds will be used to expand the company’s manufacturing capacity The round also saw participation from angel investors, including film producers Ritesh Sidhwani and Farhan Akhtar Ahmedabad-based ice cream brand Hocco has reportedly raised INR 100 Cr ($12 Mn) in…
Capacity of Amul chocolate factory to be doubled: GCMMF MD Jayen Mehta
Amul’s chocolate factory in Gujarat is being expanded to double the quantum of chocolates it currently produces. “We are doubling the capacity of the chocolate plant. When Prime Minister Narendra Modi had come to Mogar in 2018, we had increased the capacity by five times. That capacity got exhausted in two years. Since the last one…
Milk occupies giant share in Haryana’s food bill-Household Consumption Expenditure Survey
The sharp rise in share of spending on beverages and processed food by Indian households caught everyone’s eyes, but that may not be true in every state — Haryana, Punjab and Rajasthan, among others. Rural Haryana spends 41.7 percent of its total food expenditure on milk and milk products, shows a detailed report on Household…
Delhi High Court pulls up Animal Husbandry Unit over violations in dairy colonies
The Delhi High Court has come down heavily on the Animal Husbandry Unit of the Delhi government, observing that there is a “lack of will” in State functionaries to stop the “rampant violation of laws” by dairy owners in the nine dairy colonies in the Capital. “These violations not only affect the public health of…