Madison wins media mandate for Parag Milk Foods
Madison has won the media mandate for Parag Milk Foods. The dairy-based product maker had issued a Request for Proposal (RFP) in April this year for its media planning and buying account. Madison will manage the media duties for all the sub-brands. According to sources, the account size is approximately INR 100 to 120 crore….
Dairy entry.Looking for unicorns among livestock
Investors are rushing to milk the projected ₹49.95-lakh-crore opportunity in the Indian dairy sector, on the back of a compounded annual growth rate of 13 per cent during 2023-32. After attracting $154 million funding in 2022, the dairy sector briefly saw a dip in interest before it revived again this year, pulling in $109 million…
Five Amul Cooperatives in Billion Dollar Club now
In 2008, the Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets home-grown dairy brand Amul, earned the prestigious tag of India’s first billion-dollar milk cooperative with its turnover reaching Rs 5,255 crore. A decade-and-a half later, Gujarat, the cradle of the White Revolution, is home to five billion-dollar milk cooperatives. GCMMF, India’s largest food product marketing organisation, saw…
Indian dairy industry to see 13-14% revenue growth in FY25
India’s dairy industry is expected to see healthy revenue growth of 13-14 per cent this financial year 2024-25, asserted Crisil Ratings, as strong consumer demand continues along with an improved supply of raw milk. While the rating agency believes the demand will be supported by rising consumption of value-added products, the ample milk supply will…
Kisanserv in strategic partnership with Milky Mist
Kisanserv, a retail company specialising in fresh fruits and vegetables, is expanding its product line through a strategic partnership with Milky Mist, one of India’s dairy brand. This partnership allows Kisanserv to introduce over 200 Stock Keeping Units (SKUs) of premium dairy products, made from 100% cow’s milk, across all its convenience retail stores in Pune and Mumbai. This move into dairy…
Dairy Industry Applauds FSSAI’s Withdrawal of A1/A2 directive
The Indian dairy industry welcomes the Food Safety and Standards Authority of India’s (FSSAI) recent decision to withdraw its directive regarding the labeling of A1 and A2 milk products. The advisory, issued on August 21, 2024, raised concerns over the use of A1 and A2 claims on products like milk, curd, butter, and ghee, which…
Britannia Bel Foods inaugurates cheese factory
Britannia Bel Foods, a leading Cheese player in India, today marked a significant milestone in its growth, nearly two years after being established as an ambitious joint venture. The company announces the inauguration of its Cheese factory in India, dedicated to the local production of Britannia The Laughing Cow products, reinforcing its commitment to serving…
Dairy transformation in Jharkhand
Farmers and livestock rearers in rural Jharkhand are increasingly turning to animal husbandry as a promising source of additional income, an official said on Wednesday. It is providing them a safeguard from crop loss due to erratic weather patterns for the past few years. Jharkhand suffered a drought-like situation in two consecutive years in 2022…
Chakkar milk plant boosts economy, dairy production
The Chakkar milk plant in Mandi, Himachal Pradesh, established under an Indo-German collaboration, is significantly enhancing the livelihoods of dairy farmers while providing fresh dairy products to local communities and military personnel. The plant plays a crucial role in promoting… Workers carry out daily activities at the Chakkar milk plant in Mandi. Tribune Photo The…
Congress govt initiated evaluation of Vijaya Dairy
At a time when the quality of dairy products, particularly ghee, has become a contentious issue, Congress govt has initiated an independent third-party evaluation of the state-owned Vijaya Dairy’s mega greenfield facility located in Raviryal, Rangareddy district. This plant was inaugurated in 2021 during the BRS tenure and commenced operations in Dec 2023. According to reliable sources, the National…