Consumer Trust :Ultimate Asset in a Competitive Marketplace
In a rapidly fragmenting consumer landscape, where premium and rural segments outpace mainstream value brands, consumer trust has emerged as the foundational differentiator between fleeting engagement and long-term brand loyalty. In his ET Retail article dated July 21, 2025, Srideep N. Kesavan—CEO of Heritage Foods—argues that trust is not a soft sentiment but a tangible…
When Milk Becomes a Mourning by the death of two toddlers
I feel deeply saddened by the death of two innocent children ( 11 months and 2 years)—lives lost not to disease or fate, but to something as ordinary and trusted as milk. It’s hard to imagine the grief their families must be going through, and even harder to accept that such a tragedy could happen…
In Despair’s Wake: When Dairy Dreams Die Under Bank Pressure
I’ve just learned of a heart breaking suicide by a dairy entrepreneur in Madurai—not the first, but perhaps the most urgent yet. Today, I call upon the entire dairy fraternity to confront a vital question: in the eyes of the system, what truly is the value of a dairy farmer’s or entrepreneur’s life? These individuals…
PETA’s Dog‑Milk Billboard Disrespects India’s Dairy Heritage
PETA India’s provocative billboard campaign—posed in major cities with the tagline “If you wouldn’t drink dogs’ milk, why drink cow’s?” and an image of a child sipping dog milk—has sparked more outrage than debate. While intended to jolt consumers into veganism, the stunt undermines reasoned discourse on animal welfare, ignores India’s rich dairy heritage, and…
World Milk Day 2025 -Sip by Sip Building A Healthier Nation
Introduction From the first drop a baby tastes to the energy boost an athlete needs; milk stays with us through every stage of life. Rich in calcium, protein and essential nutrients, this simple white liquid plays a big role in building strong bones, boosting immunity and supporting overall health. Recognising its immense value, the world…
Opening New Pathways for India’s Milk Cooperatives
During a recent assignment in rural Rajasthan, I was tasked with facilitating the registration of several primary dairy cooperative societies. The objective was to empower local dairy farmers by formalizing their operations and integrating them into the cooperative framework. However, I encountered an unexpected regulatory hurdle: the registration process mandated that these primary cooperatives affiliate…
Global Dairy Subsidies: Inequality and Sustainability Rhetoric
Recently, India has successfully concluded a Free Trade Agreement (FTA) with the United Kingdom, and negotiations with New Zealand have commenced. In contrast, the United States continues to engage in tariff politics with numerous countries worldwide. Throughout these negotiations, the Indian government and the Prime Minister have consistently taken a firm stance against opening sensitive…
Why Amul’s ₹2 Hike Reflects More Than Just Market Forces ?
The recent ₹2 milk price increase, therefore, is not just a business adjustment — it is a signal. A signal that India’s dairy system, despite its global scale and cooperative strength, is under pressure. On May 1, 2025, Amul announced a nationwide increase in milk prices by ₹2 per litre across all variants. Mother dairy…
Milk Under Siege: Exposing the Truth Behind Dairy Myths
In recent years, a surge of misinformation targeting dairy products has emerged, often propagated by self-proclaimed health experts and even some qualified medical professionals through social media platforms. This paper aims to critically examine these claims, fact-check popular myths, and present scientifically validated insights into the nutritional value of dairy products. It also addresses the…
India eyes WTO-safe measures to protect dairy from US impact
India plans to use World Trade Organization (WTO)-safe non-tariff barriers (NTBs) to shield its dairy sector from U.S. market access as part of the ongoing bilateral trade negotiations aimed at more than doubling two-way commerce to 500 billion dollars by 2030, a senior government official said. “Some items like dairy will be caught in NTBs…