Let’s try something wrong

In last fortnight India saw highest number of Covid cases on daily basis followed by highest number of Covid testings. One could see a strong correlation here which is good. Unlock is again getting locked down in various parts of the country. On dairy front we are hearing a lot of announcements on state led…
“Time is an illusion, Timing is an art “

Unlock 1.0 is over and by the time you will receive this newsletter, unlock 2.0 would have started. I have never seen dairy industry in such a self contradictory condition as it is today. Let us look at a few of the paradoxes in our sector as follows : Company’s are launching innovative products with benefits of…
Amul Launches Ginger and Tulsi milk in Corona times

This is probably one of the most fertile time for launch of immunity boosting new product launches by the dairy industry in India. We have seen launch of Haldi milk by Amul in April and later by Mother dairy in June 2020 . Amul has launched two more variants namely Ginger milk and Tulsi milk. Priced at…
Amul the real taste of India forces Twitter to step back

Amul topical is the pulse of India . In Management classes we use to learn on how our day started with multinational brands like Gillette, Colgate and Lux in personal care, citizen watches in the men’s closet but the moment an India reached his breakfast table, it was Amul butter all the way. Today there is…
When would the fortune of dairy farmers be unlocked ?

Last fortnight was full of promises, schemes, increasing cases of COVID, opening of sweet shops, slight increase in dairy commodities prices, slight increase in milk prices around Eid time and above all an announcement for completion of lockdown and beginning of unlock. All stakeholders from dairy industry began their anticipations on how could the schemes…
Atma nirbhar Bharat ! A little tilt in level playing field

Lockdown is in its third phase but in the last fortnight, more relaxations have enabled traction in economic activities in the country. A stimulus package of 20 lakh crores was announced by our prime minister and later budget announcements related to the dairy sector were made. It would take some time for all of us…