Indian certified-organic dairy brand Akshayakalpa Organic has introduced a High Protein Milk variant, offering 25 grams of protein per 250 ml serving and a lactose-free formulation. Already known for its high-protein paneer and peanut & ragi-based snacks, the company says the new milk product is aimed at closing India’s large protein-deficiency gap — nearly 73 % of Indian diets are reported to fall short of daily protein requirements.
Produced from fresh organic cow milk and using ultrafiltration technology, the product is free from antibiotics, preservatives and added hormones. With this launch, Akshayakalpa aims to scale annual revenue to ₹550 crore in FY2025-26, driven by about 40 % year-on-year growth, supported by its network of over 2,700 certified organic farmers across Karnataka, Telangana and Tamil Nadu.
Regional Launch Details
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Akshayakalpa reports it has expanded its footprint across 42 cities in southern and west India (Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala and Maharashtra) with its certified organic milk offerings, including UHT packs.
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A dedicated new facility near Chennai (Tamil Nadu) has capacity of 40,000 litres/day (34,000 litres fluid milk + 6,000 litres curd) to service South India.
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The high-protein milk variant (launched recently) is part of its functional dairy portfolio expansion and aimed at fitness/health-conscious consumers. Referenced in the #550 crore annual revenue target
Pricing & Packaging Strategy
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Akshayakalpa’s organic milk carries significant premium compared with mainstream brands. For example, 1 litre packs retail for ₹113-120 in many markets — nearly double or more than standard brands (~₹50-70 for mainstream milk).
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On their website, standard A2/organic fresh milk 500 ml is priced at ₹47 (for certain packs) and UHT packs up to ₹84 (500 ml) in some cases.
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Packaging emphasizes “100% organic”, free from antibiotics/hormones, and uses premium milk processing (ultrafiltration for high-protein variant). So the pricing positioning is premium/functional not mass-commodity.
Competitor Comparison
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Key competitors in the premium/organic dairy segment include brands like Country Delight and other organic/niche dairy players. Akshayakalpa’s positioning shows:
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Premium pricing: Their 1-litre at ₹113-120 vs mainstream brands ₹50-70.
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Product differentiation: High-protein milk (with enhanced protein content) + organic sourcing + sustainability story.
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Geographic focus: Strong southern India presence, using certified organic farms and dedicated processing facility (Chennai).
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Mainstream brands (non-organic) will compete on volume, price, availability; Akshayakalpa competes on nutrition, premium brand, specialty niche.
Source : Dairynews7x7 Nov 5th 2025