Kwality Wall’s is undertaking a major transformation in India by moving away from frozen desserts made with vegetable fats and transitioning to a fully dairy-based ice cream portfolio, as it seeks to regain market share in the country’s fast-growing ice cream sector.
According to Peter ter Kulve, Global CEO of The Magnum Ice Cream Company, India has become the company’s biggest strategic focus market following the separation of Unilever’s ice cream business.
Around 50% of Kwality Wall’s portfolio is expected to be dairy-based in 2026, with most of the transition completed by 2027. As part of the overhaul, the company is revamping products, pricing, manufacturing and supply-chain operations, while reducing prices by up to 30% in certain categories and introducing local flavours such as kulfi and kesar bhog to attract Indian consumers.
Kwality Wall’s is also strengthening its cold-chain network and plans to deploy nearly 10 lakh (one million) cold cabinets across India to improve product availability and storage. The company acknowledged losing market share to competitors such as Amul and regional dairy brands over the years and believes the shift to milk-based products will better align with consumer preferences for dairy products perceived as higher quality and more nutritious.
India currently represents a market of nearly $200 million for the company, but management believes it has the potential to become its largest market globally in the future. Industry observers say the move highlights growing consumer demand for dairy-based ice creams and intensifying competition in India’s value-added dairy segment. (India Today)
Source: Dairynews7x7 1 June, 2026 Read full artcile here
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