In Jabalpur, Madhya Pradesh, milk vendors abruptly increased milk prices by ₹3 per litre without prior notice or approval, pushing prices from ₹70 to ₹73. The sudden hike sparked outrage among residents, who accused dairy operators of profiteering with little regard for affordability or milk quality. The city houses over 100 dairies producing lakhs of litres daily, with some volumes exported to nearby cities like Nagpur. Citizens allege the Veterinary Department overlooked cow welfare concerns, including excessive use of hormonal injections to boost milk yield. The price surge has added pressure on consumers just ahead of the festival season. Local advocacy groups have lodged complaints and are demanding administrative intervention.
Industry Insight
For the dairy sector, this episode underscores the need for transparent pricing mechanisms and enhanced regulatory oversight—especially during peak seasons—to maintain consumer trust and sector resilience.
Source : Dairynews7x7 Aug 13th 2025 FPJ