Tamil Nadu’s Milk and Dairy Development Department has introduced the “White Wave” scheme to overhaul and revitalize struggling milk co-operatives across the state. Aiming to stem recurring closures—where hundreds of co-ops have become defunct—the initiative targets infrastructure upgrades, digitization, direct-incentive models, and capacity-building measures.
Key elements include:
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Digitization of primary co-operatives—building on prior rollouts of bulk milk coolers and data systems.
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Direct monetary incentives (e.g., ₹3 per litre) passed straight to farmers to boost procurement loyalty and reduce the influence of private players.
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Capacity-building programs for co-op management amid increasing competition from private dairies; and
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Infrastructure support: chilled milk collection, transport upgrades, and milk-product sales outlets.
These components tie into national goals like White Revolution 2.0, complementing NDDB’s strategy to increase milk procurement and strengthen the cooperative value chain.
Industry Insight:
Dairy processors and co-op federations should prioritize value-driven incentives and digital transparency. Strengthening local cooperatives enhances procurement stability and safeguards farmer loyalty against private-sector poaching.
Source : Dairynews7x7 June 29th 2025