Heritage Foods, a leading Indian dairy company, has introduced a comprehensive 360-degree brand campaign titled “The Power of Learning over Winning.” This initiative positions milk not merely as a nutritional staple but as a vital contributor to a child’s cognitive and emotional growth.
Executive Director Brahmani Nara emphasized the company’s commitment to supporting mothers by providing pure nutrition that fosters both physical and mental development. CEO Srideep Kesavan highlighted milk’s role as a symbol of care and nutrition, reinforcing Heritage Foods’ dedication to being a trusted partner in delivering quality dairy products.
The campaign underscores the company’s stringent quality assurance processes, including over 25 daily quality tests conducted by a team of more than 500 experts. Heritage Foods collaborates closely with a network of dairy farmers, offering modern training and ethical partnerships to ensure a consistent supply of high-quality milk.
Operating across 16 Indian states, with strong roots in Andhra Pradesh and Telangana, Heritage Foods continues to meet the evolving needs of modern families by providing more than just milk.
Industry Insight:
Heritage Foods’ latest campaign reflects a strategic shift in the dairy industry, focusing on the holistic benefits of milk beyond basic nutrition. By highlighting milk’s role in cognitive and emotional development, the company aligns with contemporary consumer values, potentially setting a new standard for dairy marketing in India.
Source : Dairynews7x7 MAy 13th 2025 NUF Foods Spectrum