Former India international cricketer Yuvraj Singh has invested an undisclosed amount into the local dairy start-up Greto.
The ice cream, yogurt and snacks company is owned by Gurugram-based start-up Mahu Tasty Foods which was launched in March.
Singh has become a stakeholder in the company, which is still actively seeking more funding. He will also support the brand in its promotional activities.
The ex-international said: “I am happy to join Greto as a promoter and investor. My journey in the world of sports has taught me the importance of dedication, perseverance, and teamwork and I can see all these values resonate strongly with what Greto represents.
“Investing in Greto is not just about endorsing a brand; it is about supporting a vision. My decision to join Greto as a promoter and investor is rooted in a shared commitment to excellence and a passion for innovation, as I believe in the power of unforgettable experiences. I look forward to being a part of Greto’s exciting future and to witnessing the positive impact it will have on the world of food and beverages.”
In the coming months, Mahu Tasty Foods plans to set up a franchise network for Greto. The company is aiming to open 100 Greto franchises in the next year, starting with Delhi-NCR (National Capital Region).
Source : Just Food Oct 10th 2023