Why is Amul bullish about its cheese offerings all of a sudden?
The brand has unveiled two ad films calling out companies that serve ‘fake cheese’, at a time when McDonald’s is dealing with a cheese controversy of its own. https://youtu.be/r_QSsUPphZA Amul has embarked on an assertive advertising campaign aimed at highlighting the authenticity of its cheese offerings amidst conversations about counterfeit cheese products in the market. […]
McDonald’s using cheap vegetable oil in place of cheese-FDA
Maharashtra FDA has taken action against fast-food giant McDonald’s, accusing it of deceptive practices related to the use of substitutes instead of real cheese in burgers and nuggets, as per a TOI report. The FDA has suspended the licence of a McDonald’s outlet in Ahmednagar, leading the chain to remove the term “cheese” from various items. The regulator alleges that McDonald’s used cheese analogues without […]
FrieslandCampina and McDonald’s -slash GHG emissions in dairy
McDonald’s and FrieslandCampina have joined forces to reduce the greenhouse gas (GHG) emissions in dairy production supplied to the fast food giant in the Netherlands and Belgium by 14% by 2025. The partnership focuses on support and reward for dairy farmers amid the ongoing climate change impacts plaguing the F&B industry, particularly the dairy sector. […]