Amul is the strongest Food Brand in the world
Amul & Hershey’s lead with AAA+ brand strength rating After placing second last year, Amul (brand value up 11% to USD3.3 billion) has risen one spot to become this year’s strongest food brand in the global rankings. Its brand value growth is supported in part by its robust BSI performance, having recorded an increase of […]
India’s Ice Cream Market to Grow at 14.79% CAGR by FY 2031
Come summer, and the Indian ice cream industry gears up for its biggest season of the year. With temperatures rising, consumer cravings for icy indulgences are reaching peak levels, driving innovation, expansion and strategic positioning across the market. The ice cream market in India is forecast to witness a CAGR of 14.79 per cent during […]
Amul , Reliance, Adani, BPCL amongst key sponsors of Indian Olympic team
The Indian Olympic Association (IOA), the governing body for the Olympic Movement and the Commonwealth Games in India, has already secured around Rs 50 crore in sponsorship revenue from brands and establishments. History of Olympic games An important tradition linking sport and culture, the Olympic Games boasts a history dating back well over 2,000 years. […]
Suzuki signs agreement with Banas Dairy for Biogas Plant
Three year MOU on Biogas Suzuki Motor Corporation (Suzuki) has concluded a three-party MoU for the basic agreement between Suzuki R&D Center India Private Limited, a wholly owned subsidiary of Suzuki in India, National Dairy Development Board (NDDB), and Banas Dairy (Headquarters: Banaskantha district, Gujarat) to setup the fifth biogas production plant as well as […]
PM Modi names dairy co-op titan ‘Amul’ in Made In India Success Story
Prime Minister Narendra Modi recently spotlighted the success of the ‘Make In India’ initiative, emphasizing how it has propelled the nation’s economy onto the global stage. Among the notable mentions, Modi highlighted the dairy cooperative giant Amul for its significant global impact. In a social media post on X, the Prime Minister stated, “Amul is […]
Worms in Amul buttermilk ordered online, company responds
Recent incident of live worms found in Amul buttermilk ordered online raises questions about food safety and quality control. Consumer outrage prompts discussions on social media regarding the responsibility of major brands to ensure product quality. Fast-paced lives and a lack of time have made food delivery apps a part of our daily lives. It provides much-needed […]
Going Organic is fine but Amul not interested in going public in the stock markets Jayen Mehta
Jayen Mehta, MD, Amul India, says as a brand, if Amul can connect the producers with the consumers, giving them good quality food, free from chemical fertilisers and pesticides, I think there will be a great contribution not just to the health of the country but also to improving the carbon content and productivity and regenerating the soil so […]
Top 5 Indian food brands have Dairy portfolio- Amul, Mother Dairy, Nandini shines again
Brand Finance’s Global Brand Equity Monitor Research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands, while delivering nuanced insights that direct strategy for understanding, maintaining and building brand strength. Brands, and customer relationship with brands, are complex. As such they require attention, direction and measured support if […]
Milk brands Amul & Verka are expanding beyond comfort zones
Punjab, the state with the highest per-capita milk availability, is witnessing a unique transition in the marketing strategies of the two leading milk brands (File Image) The ‘utterly butterly delicious’ Amul girl, always seen in her red polka dot frock and a matching ribbon in her hair, now also wears Punjabi attire salwar-kameez. The Amul […]
Amul’s entry won’t impact Aavin-Mano Thangaraj
Amul’s entry into the city and northern Tamil Nadu will not impact Aavin’s sales, said Mano Thangaraj, TN dairy development minister. He said Aavin is open to market expansion just as Amul is entering new areas. At a press conference on Wednesday, Thangaraj said that while Amul is expanding its presence in the United States, Aavin has the potential to expand […]